Saturday, January 06, 2007

The Post Office Did It

I just received an e-mail from a subscriber in Illinois saying he just received his Winter issue of WALK! Magazine today! I can't believe it! The magazine mailed December 7 from Fort Worth, TX. We received our copy at our offices in Ohio around the 13th of December. I did hear from a reader in Michigan that her issue arrived about January 3.

What I have heard from the U.S. Postal Service is that a magazine can sit in any post office between the mailing point and the final destination for up to three days. If your mail goes to three post offices before it reaches you, that means it can take nine days for you to receive it. I cannot see how there can be enough post offices between Ft. Worth and ANYWHERE in the U.S. that would require 26 days to deliver! I suppose it's possible that with all of the extra mail sent in December they may alter the rules for periodicals, I don't know.

Here is my proposed solution. What if we shift the publication dates of the magazine a little so that Winter arrives in January instead of December? That way most of the holiday mail will be gone before WALK even gets mailed. I'll play around with the spacing to see how it will work. Let me know what you think or if you have any better ideas.

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