Wednesday, May 17, 2006

New Ideas

We are trying to come up with new ideas to grow the magazine and offer added value for our readers. One idea we are throwing around is possibly adding an e-mail newsletter in between issues of the magazine. Four issues a year was great when we were first starting out, but three months between issues is a long time. And now that we are starting to attract more advertisers, there are items we would LOVE to include in the magazine, but we just don't have the room. As we try to figure out the most cost-effective way to do it, I'd like your opinions. If you would like to receive a newsletter in between magazines, please let us know.

We are working with the Chicago Walkers Club to create a membership benefit that includes receiving WALK! Magazine. The Club will collect the money and the addresses, and send them to us as their members renew their membership. It's a great idea that I hope will work for other clubs, too. If you are interested, let us know.

If you have any additional ideas for articles or to increase readership, we'd like to know that, too.

You can e-mail your suggestions to


Sandra Ruttan said...

It's fantastic that the magazine is growing. We have an ezine, and we did discuss expanding to six issues per year instead of four. Ultimately, we decided not to go ahead with it, because I do so much of the work and am busy with my book as well.

However, we have added in a bonus issue. If there was some special, particular focus you could use to justify an extra issue, that might also be an option.

Honestly, the magazine sounds fantastic. I used to be an avid walker and I was in great shape. I work out, but I don't walk as much as I used to, and I really miss it. I must get back into it.

We also use the internet to occasionally offer between-issues extras. Right now, we're still playing. We're doing a double issue in the fall, simply because we had too many great stories and wanted to run more of them.

Cindi said...

Thanks! I really appreciate your input. We're pretty sure we are going to do the e-mail NL. Now we just have to figure out the best way to handle it. Since Yahoo hosts our web site, we probably will try using their software first.

Good luck with your book! I can't wait to read it.