Monday, October 22, 2007

Choosing Events for 2008

We are actively trying to decide which events WALK! Magazine will attend in 2008. Several current Walking Team members are very excited and want to start planning now.

I would like to have at least one Spring event and one Fall event. We also will support whichever event wins the Walker Friendly Event Award. Though we can go to more than just three events in a year (I usually go to more than that to have a booth at expos), but for the Walking Team, I don't want to spread us too thin.

We are looking at a wide variety of events from the Big Sur Marathon in the Spring (Or the Big Sur Half Marathon in November) to Detroit in the Fall and Little Rock in the Spring.... My buddy Chris provided a list of events that have both Walking Divisions and a half or shorter options.

What we probably need is a marketing study to determine whether we will have more members go to an event if it is a "destination" event. Or if it is a local, easy to get to event. Then again, "local" for me is quite a bit different than for those who live in Arkansas or Monterey, CA.

BTW: The Big Sur spring event attracts over 3,900 walkers. That could be a great group of walkers to reach.

Anyway, we are taking suggestions. If you know of an event you would like to see the Walking Team attend, let us know!

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